• Proven Concept - Founded in Normal, Illinois in 1934, the Steak n Shake concept has withstood all types of economic circumstances and continually emerged stronger and stronger.

• Growing - Since 1996, Steak n Shake system-wide sales have grown from $268 million to $549 million. In the past decade, the chain has doubled in size.

• Huge, Untapped Development Potential - Steak n Shake currently operates over 490 restaurants in just 20 states. Looking ahead, we forecast that Steak n Shake has the potential to develop over 1,000 units nationwide.

• Unique Niche Positioning - There is no single offering that is a head-on alternative to our restaurant concept. Steak n Shake serves a distinct niche in the mid-scale, casual dining segment of the restaurant industry.
Steak n Shake offers full-service dining areas, counter service and drive-thru windows. The food is freshly prepared, cooked to order in view of the guests and served to their tables by friendly wait staff. With an average check of $6.57 per person, Steak n Shake offers a superior value to competing casual dining and family-style concepts. Steak n Shake restaurants are open 24 hours a day, seven days a week, and serve breakfast during breakfast hours.

• Core Products that Generate a Strong Loyal Following - The core of the Steak n Shake menu includes STEAKBURGERS™, thin and crispy French Fries, Chili, and Hand-dipped Milk Shakes. It is not unusual to meet a guest at a new restaurant opening that has driven 50+ miles to visit "their closest Steak n Shake." These core products are consistently recognized as "best in class" by consumers.

• Product Development - Steak n Shake has a pipeline of new products that build on core products consumers love. Recent innovations have included new Side-by-Side™ Milkshakes and Sippable Sundaes™. Future innovations will include more milkshake innovation, burger news, and health conscious offerings.

• World Class Marketing - The Steak n Shake marketing is directed toward building brand loyalty and is not price-driven or reliant on low price discounting. Steak n Shake's television and print marketing are product-benefit directed, showing why Steak n Shake is superior to fast food alternatives with a fun, irreverent, tongue-in-cheek humorous approach. Sample television spots are available on this website for your viewing pleasure. The Marketing System is user-friendly and designed for the success of Franchisees.

• Unparalleled Operations Support - A Steak n Shake Manager of Field Operations will help you open your restaurant and will be available for consultation with day-to-day operations. To help ensure a smooth restaurant opening experience, Steak n Shake will provide your first training hours via seasoned Steak n Shake trainers/staff. You will also receive our Operating Standards System, Manager-in-Training and Management Development Programs. Through your Manager of Field Operations, you will have the multi-functional resources of the Steak n Shake Company working on your behalf.

All of these benefits equal a great chance at success in the restaurant business. The only thing missing is you.