CALIFORNIA CONSUMERS:
NOTICE OF FINANCIAL INCENTIVE
Last Modified: June 3, 2025
If you are a California resident, you have a right to receive this Notice of Financial Incentives (this “Notice”), as defined in the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (the “CCPA”). This Notice is to provide you with information regarding any benefits and rewards that are a part of Steak ‘n Shake Enterprises, Inc., its affiliates, subsidiaries, divisions or designees (“Steak ‘n Shake”, “we”, “our” or “us”) surveys, raffles, refer a friend program, and other promotions that we may provide in exchange for your Personal Information (our “Programs”). Any capitalized terms in this Notice that are not defined shall have the meaning provided in the Privacy Policy.
In order to participate in our Programs and use our services, you may provide Personal Information from time to time, directly or indirectly, in exchange for or related to certain offers, rewards, discounts, services, perks, promotions, gift cards, or other financial incentives (“Incentive”). The amount or nature of the Incentive, and any terms or conditions of which, will be specified in each instance through information provided during the Program (such as the value of a gift card for a survey) and through any specific offers presented to you via email or otherwise.
Your Personal Information may include your first and last name, email address, birthday, and favorite restaurant location, as well as any responses to survey questions (if applicable).
Your Personal Information is collected and retained, and may be disclosed with our affiliates and other third parties, as described in our Privacy Policy including in order (i) to administer the Program, (ii) for research and analytics purposes, (iii) to improve our products and services, and (iv) to send you news, updates and offers by email, postal mail and text message (in accordance with your communications preferences). Some of these Programs may be administered by third party partners who may collect or receive your Personal Information in order to administer the Program and provide related services to us.
You can opt into specific offers by participating in them, such as signing up for a specific Program, and you can withdraw from participation in our Programs, at any time, by contacting us at snsprivacy@steaknshake.com. Please note that if you withdraw from a Program, your participation in that Program will be terminated, which means, generally, that you will no longer be eligible to earn, use, or access any Incentives.
We provide these Incentives in order to understand and improve customer satisfaction and experiences and foster positive customer relationships. Each Incentive related to submission and use of your Personal Information is based upon our good-faith estimate of the value of such information, which takes into consideration, without limitation, estimates regarding (i) the ways in which we may use such information currently or in the future, (ii) the anticipated revenue which might be generated from the use of such information, (iii) the anticipated expenses which might be incurred in the collection, storage, and use of such information, as well as the overhead, marketing, and other expenses which might be incurred in the operation of our business, and (iv) anticipated future economic and market conditions and other relevant factors related to the estimated potential value of such information to our business, as permitted under the CCPA.
As a California consumer, you may have additional rights to your Personal Information. Please see our California Privacy Disclosure for more information.
If you have any further questions regarding this Notice, you may contact us at snsprivacy@steaknshake.com